'The food and beverage (F&B) sector is moving fast in China now, as consumers look for new trustworthy brands this presents huge opportunities for foreign businesses, particularly those with Geographical Indications (GIs). However, without understanding the market and without officially registered Intellectual Property (IP) in China, IP is not protected; and Chinese companies have taken advantage of the fact that many F&B producers do not have these rights, resulting in many counterfeiting F&B products in the market. High quality and well renowned products of GIs are as valuable as trademarks to producers and should be protected in the same way. In this context, the EU SME Centre, the China IPR SME Helpdesk and IPKey will host a joint webinar for companies in food & beverage businesses. In this webinar, you will learn: The current landscape of the Chinese F&B market; The methods EU SMEs should take when considering entering the market; Intellectual Property for the wine, olive oil, beer and spirits sectors; What GIs are and how to protect them using Intellectual Property; Key case studies.'
Tags: alcohol , olive oil , wine , F&B , export to china , EU SMEs , IPR Helpdesk
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